• "We take pride in being innovators of the industry."

  • "As nail technicians ourselves, we understand the needs and wants of the professional nail industry."

  • "At Nail Alliance, we foster a work environment that supports the personal development and growth of employees."

  • "Our success is measured by your success."

  • "We are committed to you, the nail technician."

  • "The best is yet to come from Gelish."

  • "One of our main goals is to develop long-lasting customer loyalty."

  • "Our unprecedented educational program is one of our most important initiatives - domestically and internationally."

  • "We are extremely proud of each team at our headquarters for making Gelish the top soak-off gel polish in the industry."

  • "At Gelish, we strive to be trend-setters in the professional nail industry."

Left
Right

Our Story

Gelish.
Done Right. From the Start.

As Nail Artists ourselves, we understand that nothing is more important than the tools of our craft and nothing is more challenging than product inconsistencies. It has been and always will be that quality is our #1 priority.

Gelish® was the first brush-in-bottle gel-polish ever invented. The US and International patented formulation proves that fact.

The fact that millions and millions of bottles have been sold to-and reordered again and again by- thousands of salons is further proof. So, the fact is, the innovative Gelish system, still the best on the market no matter who else followed, continues as the one most trusted by nail techs worldwide.

Our success is measured by your success. We are commited to you, the nail technician, to provide the best products, to share our knowledge through unprecedented education, therefore developing long lasting customer loyalty.

Danny Haile