Winter 2015

StyleNotes

Danny Haile
Founder/CEO,
Nail Alliance

The Colorful Cure for the Winter Cold

don't let the cold winter months get you down, brighten up your days with the DreamWorks Kung Fu Panda 3 Collection from Gelish and Morgan Taylor. Our collection features six matching gel and lacquer shades that will suit the needs of all your clients. Over the last few months, I have been asked "How did you decide that Kung Fu Panda 3 was going to be your next collaboration?" My answer is that besides being a billion dollar global franchise, we work in the business of color and the colors in the movie are fun and bursting with life. I feel like our shade range captures this perfectly. I am also excited about this film because it brings a new character to the series who is all about female empowerment. Mei Mei, the new female panda, is a diva who speaks her mind and I know she would be a nail lover for sure. She is about all things cutesy until she is called on to find her inner strength and save the day. Even heroines need manicures, though, and if Mei Mei could, I bet she would be clawing to get her paws on the Gelish and Morgan Taylor shades. I hope that you all like them just as much!


ColorInspiration

Panda-tastic Tones

the DreamWorks Kung Fu Panda movies are full of fun characters and amazing vibrant color palettes so it was only fitting that the Gelish and Morgan Taylor collection reflect these things. The collection is made up of a mixture of classic cult-favorite shades and fresh funky tones. Nail lovers can choose from sweet pink frosts, a hot red crème, soft periwinkle and a stunning amethyst.

When creating the Kung Fu Panda 3 shades, the team worked tirelessly to ensure that the collection would connect to the themes of the movie and also connect to what nail technicians need. Arguably the most important part of color creation comes directly from fashion and color trends. Working backstage on the nails for New York Fashion Week gives us a special insight into the colors and tones that will be popular in coming seasons. Breaking down the insight gained, we learned that more romantic shades will be all the rage in the upcoming year. Because of this, you will notice that winter's Kung Fu Panda 3 collection is built heavily around tones of red, pink and purple.

Trends, needs and theme inspiration. These are the three vital pillars of the creative and imaginative process of shade selection. The overall process takes a few months to finalize and throughout the whole experience we always keep you, the Gelish and Morgan Taylor customer, and your needs at the front of our minds.