Spring 2014

StyleNotes

Danny Haile
Founder/CEO,
Nail Alliance

Unstoppable

always on trend, always innovative, and always one step ahead. We pride ourselves on being consistent whether it is in the technology sector of the industry or staying on top of trends. Our goal here at Gelish is to make sure you are as excited as we are about the brand and our products. And as always, the team and I will make sure to produce only the best, which is exactly what you deserve!

In this edition, we will be featuring some amazing new products that are sure to excite, including our new spring 2014 collection, Once Upon A Dream. Our Once Upon A Dream collection is inspired by the romantic and feminine fashion found on the runways for Spring 2014.

Thank you all for your support and special thanks to the entire Gelish family for keeping this brand unstoppable.

Enjoy!


BackstagePass

On Location

fairytales did come true for us on the set of the Once Upon A Dream shoot! Inspired by the soft pastels of the collection, the outdoor scenery was perfectly set with flowers, soft makeup, wardrobe and the perfect storybook accessory - a crystal chandelier. Every element, especially the nail looks, came together to create a dreamlike atmosphere. The model elegantly donned pretty pastel Gelish shades on long, almond shaped nails. The nail art was kept simple with just a light accent of crystallized fairy dust. For the very first on-set location photo shoot, the Gelish team successfully captured the essence of the fairytale theme!

The Cover

Nails: Thao Nguyen
Photographer: Ted Emmons
Model: Laine, Hollywood Model Management
Makeup: Dana Delaney
Hair: Dora Kim
Wardrobe: Anthony Bradsaw