Client Engagement

Nothing gets clients excited about returning to the salon like discounts and specials marketed specifically to them. Even if you’re sending out a mass e-blast, if you word it correctly, then clients will feel as though you’re speaking directly to them — and will be more inclined to respond as a result.

Email Campaigns

Send out a newsletter every couple of weeks to your client list. Make sure to include things like “We’ve missed you!” as part of the verbiage. Update your clients with what’s been going on in the salon, as well as spring-themed pedicure ideas, promotions and discounts (“show us this email to get 20% off you next pedicure service”).

Personalized Recommendations

For your regular clients who’ve skipped out over the last few months, create a list of a few personalized recommendations for pedicure services or new nail colors that you think they’d like. While this certainly takes more time, there’s nothing like a personalized service suggestion to make a client feel special and appreciated.

Seasonal Promotions

The best part of a new season in the salon is coming up with the new services you plan on unveiling. While there’s nothing vastly different between each seasonal pedicure service, the fun comes with the creative touches that set them apart.

Spring-Themed Packages

A successful seasonal package isn’t just about the service itself; it’s about creating an atmosphere that inspires excitement from the minute clients walk through your door. Set the tone by hanging flower garland, building a floral balloon arch (thank you, Amazon) or creating an Instagramable photo wall (if space allows) packed with paper and/or faux flowers. Swap out your winter air freshener or candles with bright, floral scents instead. If you’re feeling like being extra, make ice cubes filled with edible flowers and serve them in a signature beverage (alcoholic or non) as part of the service. For services, add flower petals to the pedicure water and update your soaks, masques, scrubs and lotions to the newest BareLuxury fragrance Oat Milk & Brown Sugar, available for spring. The four-step service is perfect for restoring dry winter skin, while creating a soothing sensory experience for clients. At the end of the day, it’s not about what you incorporate; it’s more about creating the feel of something special that’s worth the higher service price.

Customer Appreciation Rewards

Throughout the spring season, implement a loyalty program where clients earn points for each spring pedicure they receive. They can then use those points to purchase retail items or service add-ons (extended massage, for example) or discounts come summer.

Social Media Marketing

If you’re not using social media to build your business and increase traffic, then you’re definitely missing out. It doesn’t take much, even a little effort will work wonders.

Contests and Giveaways

Encourage your clients to share photos of their pedicures or their time at your salon (in front of that floral wall, perhaps?) on social media, tagging your salon. Or create a giveaway post where followers have to like, share and comment. The prize can be a free spring pedicure or even a free service for the winner and a friend.

By incorporating these strategies and customizing them to fit your salon’s style and clientele, you can effectively encourage clients to return to the salon for spring while attracting new customers at the same time.